Product distribution is one of the four elements of the marketing mix. An organisation or set of organisations involved in the process of making a product or service available for use or consumption by a consumer or business user.
The other three parts of the marketing mix are pricing, the cost and promotion.
The final stage in the making of magazines is making the product available to the public, usually putting it on sale. In previous centuries, an author was frequently also his own editor, printer, and bookseller, but these functions are usually separated now. Once a book, newspaper, or other publication is printed, the publisher may use a variety of channels to distribute it. Books are most commonly sold through booksellers and other retailers. Newspapers and magazines are typically sold directly by the publisher to subscribers, and then distributed either through the postal system or by newspaper carriers.
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