Audience Consumption Habits

Magazines are made for many different reasons, however, we all read magazines for different ways, we all want to fulfil our needs and get something out of the product which we expect to.

• One way is 'escapism' which means that someone would read magazines to escape from their daily life and have a bit of 'me time'.
• Another way is for 'relationships & social interactions' which could help certain people with relationships and the people in their life and the choices they make or helping someone to connect with others and gaining a sense of belonging.
• Thirdly, 'entertainment' as people want to be entertained and enjoy reading the magazine, but still could be getting information out of it as well. When they could be stressed, they might want to read something that will make them laugh or cheer them up, which is known as 'emotional release'.
• Another reason is to get Information, most likely would be an educational magazine, or they want to get information from a certain celebrity and gaining more knowledge about them, or even finding out about society and the world. Lastly, it might satisfy curiosity and general interest of a certain topic.
• Finally, it might give us a 'personal identity', as a certain role model might be in a magazine which we purchase, and we might look up to them and aspire to be like them. Also, it might give the reader more information about someone, a famous person or someone they look up to and they can find out how they dress and what their life is like. Furthermore, it could be to find reinforcement for personal values and how to behave.