Friday, 16 December 2011

Pose Research





I decided to do a bit of research on poses, and how the actor on the front cover should pose. On these magazine covers, the actors come across as confident and know what they’re doing. I used singers from the genre of music which my final magazine will be about. From doing this research, it has helped me decide how I would have my actor pose and look on the front cover, contents page and double page spread. I know what sort of image the actor should bring across to the audience.

Thursday, 1 December 2011

Marketing & Promotion of Magazines

Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy used in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is a process, which companies build strong customer relationships and create value for their customers and for themselves. Marketing is used to find the customer, please the customer, and keep the customer for the future.
Promotion
Promotion is one of the four elements of marketing mix (product, price, promotion, place). It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a possible buyer's purchasing decision.
There are five specific elements of promotion:
  • To present information to consumers as well as others.
  • To increase the demand of the product.
  • To differentiate the product.

There are different ways to promote a product in different areas of the media. Promoters use internet advertisements, endorsements, and newspapers to advertise their products. Many promotors use offers to lure the customer in, for example, with the purchase of a product there are things like discounts, free items, or a contest with it. This is to increase the sales of a given product.

Reference: http://en.wikipedia.org/wiki/Promotion_(marketing)

Friday, 25 November 2011

The distribution process of magazines


Product distribution is one of the four elements of the marketing mix. An organisation or set of organisations involved in the process of making a product or service available for use or consumption by a consumer or business user.

The other three parts of the marketing mix are pricing, the cost and promotion.


The final stage in the making of magazines is making the product available to the public, usually putting it on sale. In previous centuries, an author was frequently also his own editor, printer, and bookseller, but these functions are usually separated now. Once a book, newspaper, or other publication is printed, the publisher may use a variety of channels to distribute it. Books are most commonly sold through booksellers and other retailers. Newspapers and magazines are typically sold directly by the publisher to subscribers, and then distributed either through the postal system or by newspaper carriers.


















The production process of the music industry

Pre-production

Pre-production is a process where a recording artist spends time creating and refining their music ideas and producing a practise recording or rough draft of a song in order to establish ahead of time if the ideas are promising. This saves time and money wasted in expensive studios. The goal is to enter into the major recording phase of production with the basic and most promising ideas already established.

Production

This is the actual making of the music:
  • First, an idea is thought of, and imagine what it will sound like once you have completed it and which instruments you'll use to create the sound you want.
  • Recording, tracking and arranging Dance music producers will build the track up from samples, loops and MIDI. Music producers who work with bands and musicians will record the different parts of the track to disk.
  • Editing- You will in this stage drag, drop, cut, trim, copy, paste and nudge the various programmed or recorded parts to fit together well and produce the completed raw song.
  • Mixing- Mixing or mixing down is the final stage in which you use volume, EQ, panning and effects to create the stereo image and final sound you want.
  • Mastering- A good mastering engineer will take your final mix and finalize it into a master ready for public use.

Post-production

Post-production is part of film-making and the video production process. It occurs in the making of television programs, advertising, audio recordings and photography.

It occurs after the actual end of shooting and/or recording the completed work.

Post-production is in many different processes. These typically include:

  • Video editing of the picture of a television program using an edit decision list.
  • Writing, (re) recording, and editing the soundtrack.
  • Adding visual special effects - mainly computer generated imagery (CGI) and digital copy from which release prints will be made (although this may be made obsolete by digital-cinema technologies).
  • Sound design and sound effects, known as sound re-recording or mixing with professional audio equipment.