Pose Research

I decided to do a bit of research on poses, and how the actor on the front cover should pose. On these magazine covers, the actors come across as confident and know what they’re doing. I used singers from the genre of music which my final magazine will be about. From doing this research, it has helped me decide how I would have my actor pose and look on the front cover, contents page and double page spread. I know what sort of image the actor should bring across to the audience.

Marketing & Promotion of Magazines

Marketing

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy used in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is a process, which companies build strong customer relationships and create value for their customers and for themselves. Marketing is used to find the customer, please the customer, and keep the customer for the future.

Promotion

Promotion is one of the four elements of marketing mix (product, price, promotion, place). It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a possible buyer's purchasing decision.

There are five specific elements of promotion:

• To present information to consumers as well as others.
• To increase the demand of the product.
• To differentiate the product.

There are different ways to promote a product in different areas of the media. Promoters use internet advertisements, endorsements, and newspapers to advertise their products. Many promotors use offers to lure the customer in, for example, with the purchase of a product there are things like discounts, free items, or a contest with it. This is to increase the sales of a given product.

Reference: http://en.wikipedia.org/wiki/Promotion_(marketing)